{"id":6286,"date":"2021-08-05T07:46:48","date_gmt":"2021-08-05T07:46:48","guid":{"rendered":"https:\/\/mediagarant.nl\/helpie_faq\/wat-is-display-advertising\/"},"modified":"2022-04-25T11:18:58","modified_gmt":"2022-04-25T11:18:58","slug":"wat-is-display-advertising","status":"publish","type":"helpie_faq","link":"https:\/\/mediagarant.nl\/helpie_faq\/wat-is-display-advertising\/","title":{"rendered":"Wat is display advertising?"},"content":{"rendered":"<p>Display advertising is een andere vorm van reclame maken binnen Google Ads. Dit zijn de statische of dynamische banner ads die je op websites kunt tegenkomen. De banner advertentie is uitsluitend zichtbaar binnen het Google Netwerk en kan worden geoptimaliseerd op basis van de keuzes die je maakt: doelgroep, targeting, websites en meer.<\/p>\n<p>Google Ads en Display Advertising verschillen op diverse onderdelen van elkaar. Zo richt je je binnen een Display campagne meer op de &#8216;latent zoekende&#8217;. De koopintentie ligt bij deze doelgroep iets lager, maar je kunt hen wel activeren met een sterke banner en call-to-action. Google Ads richt zich ten opzichte van Display ads meer op de &#8216;actief zoekende&#8217;. Zij vertonen een hogere zoekintentie. Binnen de salesfunnel kunnen Display en Google Ads elkaar zodoende wel effectief aanvullen.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Display advertising is een andere vorm van reclame maken binnen Google Ads. Dit zijn de statische of dynamische banner ads die je op websites kunt tegenkomen. De banner advertentie is uitsluitend zichtbaar binnen het Google Netwerk en kan worden geoptimaliseerd op basis van de keuzes die je maakt: doelgroep, targeting, websites en meer. Google Ads [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"helpie_faq_category":[157],"helpie_faq_group":[158],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is display advertising? - MediaGarant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediagarant.nl\/helpie_faq\/wat-is-display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is display advertising? - MediaGarant\" \/>\n<meta property=\"og:description\" content=\"Display advertising is een andere vorm van reclame maken binnen Google Ads. 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